NFT marketing campaign mass adoption

NFT marketing campaign mass adoption

Blockchain Cryptocurrency
November 22, 2021 by Delnia
219
As the emergence of decentralized finance (Defi) and nonfungible tokens (NFT) forced crypto into the mainstream media limelight regularly, the march toward broad acceptance of Blockchain and cryptocurrencies made significant steps in 2021. 2021 has been about showcasing the cryptocurrency ecosystem's income-generating potential, from the emergence of joke currencies like Dogecoin (DOGE) and Shiba Inu (SHIB) to the breakout success of the play-to-earn gaming model and popular protocols like Axie Infinity.
NFT marketing campaign mass adoption

Have you heard about the NFT marketing campaign? A series of critical developments in economics and popular culture suggests that 2021 marked the beginning of widespread cryptocurrency usage.

In addition, it’s not only everyday people’s participation that suggests broad acceptance of cryptocurrencies is on the way; many significant events in banking and popular culture reveal that Blockchain technology is gradually becoming a cornerstone in the global society.

Here are some of the most significant events in 2021 that demonstrate the broad use of cryptocurrencies.

Stay with Antidolos IEO rating and review for more information about top trends and a Full guide to get started in the top NFT markets.

Huge endorsement deals make mainstream media headlines

The increase in major endorsement deals and partnership agreements between cryptocurrency-related companies and other major organizations such as sports teams and professional sports organizations. It is also, as well as celebrities and influencers, has been one of the most significant signs of NFT marketing campaign mass adoption in 2021.

Crypto.com recently made headlines when it announced a 20-year. It is a naming rights agreement with AEG. The top sports and entertainment corporation is to rename the Staples Center in Los Angeles as Crypto.com Arena.

Staples Center, Los Angeles’ most recognizable arena, will be renamed Staples Center, a convention center in Los Angeles, California.

 As part of the $700 million deal, Crypto.com will work with the Los Angeles Lakers and Los Angeles Kings as the “official cryptocurrency platform partner” for the popular sports teams.

Crypto.com’s renaming follows a similar effort by Cryptocurrency exchange FTX earlier this year. It negotiated a 19-year, $135-million contract with Miami-Dade County to rename the Miami Heat’s home stadium to FTX Arena until 2040.

Apart from these multi-year, multi-million-dollar endorsement deals, many other cryptocurrency-related endorsements have emerged, including a Coinbase-NBA sponsorship deal and a partnership between the New York Digital Investment Group and the Houston Rockets, in which the investment firm will pay the team in Bitcoin (BTC).

Major brands embrace the NFT marketing campaign culture

Another evidence of widespread acceptance is the embracing of NFT marketing campaign culture by well-known businesses such as McDonald’s and Burger King, which are looking to profit from the fast-increasing crypto subsector’s popularity as a means to interact with their customers.

McDonald’s China debuted its “Big Mac Rubik’s Cube” line of NFTs on Oct. 8 to honor its 31st year in the Chinese market and gave out a set of 188 NFTs to workers and customers, despite China’s sweeping cryptocurrency crackdown.

In September, Burger King introduced “Keep It Real Meals,” an NFT-focused marketing campaign in which customers could scan a QR code included with their meals to get one of three collectible game pieces. Players who gather all three game pieces will receive a digital collectible, a year’s supply of burgers, or a phone call with one of the campaign’s celebrity envoys as a prize.

All of this focus on NFTs by well-known businesses and organizations comes at a time when public interest in the technology is skyrocketing, as seen by Google Trends data showing that searches for NFT-related phrases have surpassed searches for terms like “Defi,” “Ethereum,” and “Blockchain.”

Cryptocurrency advertising with well-known personalities such as actor Matt Damon and National Football League star Tom Brady have become increasingly common on television.

Traditional finance finally embraces Bitcoin

The integration of cryptocurrency-related projects into mainstream financial realms is the third indicator. The mainstream adoption of cryptocurrencies is underway, with the most recent example being the release of the ProShares Bitcoin Strategy exchange-traded fund (ETF) (BITO), the first Bitcoin-related ETF to be permitted on the US market.

The launch of BITO was quickly followed by the launch of the VanEck Bitcoin Strategy ETF (XBTF), demonstrating that the US Securities and Exchange Commission is OK with enabling Bitcoin futures ETFs now, but not spot Bitcoin ETFs, which may not be available until 2022 or later.

Major payment processing networks such as Visa and Mastercard have negotiated several agreements with cryptocurrency companies to allow crypto holders to use their tokens for payment in 2021, signifying a substantial integration of Blockchain technology with the broader financial sector.

Several influential crypto-focused companies, including Crypto.com, BlockFi, and Coinbase, use the Visa network to power their debit and credit card systems. At the same time, Mastercard has partnered with the digital asset platform Bakkt, laying the groundwork for central bank digital currencies to be supported in the future (CBDC).

Several central banks across the world have indicated that they are researching or establishing their own CBDCs is proof of Blockchain technology’s eventual integration and broad acceptance in the global financial ecosystem. They also claim that they are ready for the NFT marketing campaign.

While the crypto market as a whole is likely to continue to experience boom-and-bust cycles as all markets do over time, crypto holders can rest assured that, as the Internet of Things and Web 3.0 unfold, the long-term trajectory of Blockchain technology is toward widespread adoption and integration in numerous aspects of our daily lives.

More information about the NFT marketing campaign?

  • Do you want fries to go with that? Why are large global businesses experimenting with NFTs in the metaverse? Fast-food establishments are offering up the NFT marketing campaign.
  • Crypto.com, a cryptocurrency trading platform, will premiere UFC NFTs.
  • Aaron Rodgers, the quarterback for the Green Bay Packers, will take a portion of his $22 million paychecks in Bitcoin.
  • The fifth-largest bank in the United States has launched a cryptocurrency custody service, according to reports.

Sum-up about NFT marketing campaign

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References:
https://cointelegraph.com/news/altcoin-roundup…
https://news.coincu.com/36330-3-signs-that-cryptocurrencies…
https://globalonlinemony.com/3-signs-that-show-crypto-mass…
https://www.thebharatexpressnews.com/altcoin-roundup-3…
https://playcrazygame.com/2021/11/22/3-signs-show…

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